Archives: Current Issues

flower hill 

by Ann Gardner

posted 12.11.10

Elevation from the Draft EIR


A second Draft EIR for the Flower Hill Shopping Mall expansion project is now being circulated with a January 11, 2011 deadline for responses regarding the adequacy of the document.  In reaction to community input earlier this year, the applicant modified the original DEIR in order to retain Flower Hill Drive in its present location and provide “up to a 3.8 million” dollars toward the improvement/widening of Via de la Valle east of San Andres Drive.

The expansion would eliminate the existing theatre and construct in its place a 35,000 sq. ft. Whole Foods Market on the first floor and about 30,000 sq. ft. of office space on the second level.  A three story, four level parking structure providing parking for almost 400 cars, would be built behind the new, almost 40-foot high retail/office structure. 

Residents to the north objected to a proposed realignment of Flower Hill Drive but otherwise approved the project after some reduction in size and mature landscaping elements were added to the plans.  The Carmel Valley Planning Board has also given preliminary approval based on those changes plus some style redesign to downplay the square block look of the façade that will now include balconies. The Board has also informed the City that, based on the shopping center’s proximity to the San Dieguito River Park, allowable square footage for the 15-acre site, must be reviewed and reduced.  “Support for this…project does not imply that the Board will support further densification or improvements.”

The recirculated DEIR is available for review at the Carmel Valley Library and comments regarding adequacy of the document are welcomed and accepted by the City of San Diego until January 11.  The Draft notes that the increase in traffic and impact on circulation is significant and cannot be mitigated unless Via de la Valle is widened, from two lanes to four lanes with a median, east of San Andres Drive. Mitigation can be accomplished with the project contributing “up to” 3.8 million dollars toward the widening “prior to issuance of the first construction permit,” but would still require occupancy of new retail space “delayed until improvements to Via de la Valle are initiated.”


<< Flower Hill  Expansion

posted 05/05/2010

Flower Hill Promenade is now proceeding with its planned project to, we believe, excessively expand the shopping center.  They have just completed their Draft Environmental Impact Report (DEIR).  The complete DEIR report can be viewed at the Carmel Valley Public Library or online at:

An online petition, sponsored by the "Citizens Against Flower Hill Promenade's Excessive Expansion," is also available for your review and signature opposing the  project based on its significant impact on the Del Mar/Solana Beach/San Diego area as well as the San Dieguito River Valley and Park.  To sign the petition go to:

For further reading click HERE to go to Ann Gardner's piece about the Flower Hill expansion project, printed in the May 2010 Issue of the Sandpiper.